Tackling violent crime - safer communities mobile phone app
An innovative mobile phone app was central to our work with Wrexham Community Safety Partnership. The app was part of the ‘Calling Time on violent crime’ campaign, which aimed to communicate a more positive image of Wrexham as a safe place to go out, especially at night.
Our designers created a new Safe Wrexham corporate brand name and logo, alongside a complementary ‘Think Safe, Drink Safe’ campaign identity and series of concepts – initially to remind people to drink sensibly and to stay safe over the Christmas and New Year period.
This included key messages and visuals which ran as a poster campaign in a wide range of local venues. QR codes on these posters helped direct people to a free mobile phone app, which was called Safe Wrexham.
We developed a mobile phone app that offered people information about staying safe on a night out in Wrexham, in an easy digestible format which could stay on the person at all times – providing added reassurance.
The app included emergency numbers and a ’where is my nearest?’ facility to help people find their nearest cash point, bus stop, taxi ranks, and different popular night time venues.
