Dental health - viral video to engage and inspire
Our behaviour change specialists have developed an innovative viral music video as part of an online campaign we're spearheading alongside NHS Coventry to promote the city’s dental services to 18-25 year olds.
'Bad Nashers' is a tongue-in-cheek social change campaign aimed at young people and students, which is harnessing the power of social media to get them thinking and talking about their dental health in a new way and to encourage greater take-up of NHS dentists.
Taking Lady Gaga as the inspiration, and drawing on the legend of Lady Godiva, our behaviour change specialists named the star of our parody pop video Ladie Go’ Diva. The film is being distributed via social media channels such as Facebook and Twitter, as well as being emailed direct to 20,000 students at Coventry and Warwick Universities to educate, engage and inform around the availability and accesibility of dental health services.
To drive the sustainability of our behaviour change objectives, pay per click ads are also being distributed through Facebook. The online campaign is being supported by extensive PR and media relations to build momentum for the viral video faster and further.
To date, Bad Nashers has had well over 4,000 unique hits on YouTube. The campaign has also been highly commended by the Association for Healthcare Communications & Marketing (AHCM).