Interactive online solutions - online engagement & inspiration
An interactive website and social media development are at the heart of our work with national social care charity, In Control. Our integrated expertise in design, digital media and marketing communications is supporting its ten year vision for the future, embodied in a campaign called Vision 2020.
As part of its agenda for sustainable social change, In Control wanted to develop a central location where people could share their thoughts and vision for a more inclusive, fairer society.
Our team worked on an interactive microsite allowing people from all backgrounds to post comments, images and video to express their views via YouTube.
As the Vision 2020 microsite continued to generate user-led content and discussion, our digital media specialists also redesigned the charity’s main corporate website.
To make people aware of the campaign and to encourage them to start communicating through the shared online resource, our digital media team developed a bespoke e-marketing system for Vision 2020. This is allowing In Control to spread its messages to existing contacts as part of a long-term strategic approach to communication.
