ICE appointed to develop Drinkaware's life-skills education programme
We’ve been appointed by Drinkaware to adapt and roll out In:tuition, the charity’s education programme which aims to reduce alcohol misuse among students aged 9 to 14. Drawing on our track record of implementing nationwide education projects, we will support Drinkaware to update its life-skills resource and promote it in primary and secondary schools across the UK.
Currently being piloted in 36 schools throughout the country, In:tuition helps equip young people with the knowledge, skills and confidence to make fully informed, positive choices about issues including alcohol, sex and relationships, personal finance, health and civic responsibility. The programme draws influence from international examples of rigorously evaluated, best evidenced life-skills based education programmes. Following the pilot stage in 2012, we will adapt In:tuition and develop and deliver a schools recruitment and engagment programme across the UK.
Our successful experience with nationwide education projects encouraging behaviour change includes the Government’s National Healthy Schools initiative which was adopted by over 22,000 schools.
Chris Sorek, Chief Executive of alcohol education charity Drinkaware, says: “We were very impressed with ICE and their wealth of experience in rolling out successful national behaviour change programmes in schools. This puts them in a prime position to build on our In:tution programme, which empowers young people with the knowledge and self-confidence they need to make lifelong positive decisions – not only about drinking and risky behaviours but helping them in their wider life choices, aspiration and ultimate success. Expanding In:tuition across the UK with a creative, evidence-based approach is key to achieving behaviour change among young people and we look forward to working with ICE on this.”
Stuart Jackson, our CEO, adds: “Our team at ICE were delighted with being awarded the contract to work with Drinkaware on this truly exciting project. As experts in transformation and behaviour, we are passionate about creating not only a change at local level, but also an impact nationally. Through In:tuition, we will equip young people with the knowledge and skills they need to succeed in learning and life. As part of this we are confident that In:tuition will build the foundations to a generational change in the UK drinking culture.”Posted on: 5/14/2012 11:59:59 AM