Branding, Engagement & Launch>
Merseyside Hospital Food Project
To encourage staff and patients to make healthier choices around the food they eat in and around the hospital sites.
We developed a consumer style brand which featured positive eating behaviours via launch, as well as ongoing awareness and engagement materials, PR and point of sale items.
Extensive coverage across major newspapers and 8 Merseyside radio stations. The brand also appeared in more than 15 different national catering and healthcare titles, all on an entirely editorial basis. Equated to an ROI of £52,000 of coverage for less than two days of PR retainer time.