story telling - graphic scribes gallery

Diabetes Insulin & Support Launch

>

Boehringer Ingelheim & Lilly Alliance

Pre Insulin initiation information Pre Insulin initiation information,
Promotion materials Promotion materials,
Insulin initiation pack Insulin initiation pack,

  • Why
  • How
  • Outcomes
  • Why

    To establish a new biosimilar insulin glargine into the marketplace and improve the control of its use by diabetes patients to create the most effective way to live with diabetes.

  • How

    We used our co-creative techniques to establish the patient journey and complete a new strengths-based approach to living with diabetes. This included pre-initiation materials both on and offline, health practitioner guidance, launch event support, sales training materials, strength-based support materials and patient experience design.

  • Outcomes

    Exceptional engagement of medical stakeholders and purchasers with very positive patient and carer feedback, leading to greater uptake than predicted for a biosimilar.