emergency services gallery
Domestic Abuse Campaign
>Merseyside Police
- Why
- How
- Outcomes
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Why
To raise awareness of domestic abuse in Merseyside.
-
How
A range of hard hitting first-person based messaging delivered across Merseyside via outdoor media, a graphic scribe in Liverpool city centre and sandwich boards.
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Outcomes
An uptake in reported incidents and extensive public interaction with the campaign messaging, with comments including “Don’t worry about looking silly girls. What you are doing is so important.” 431,151 Twitter timeline deliveries/impressions.