lifestyle services gallery
Get Active - The Big Pledge
>NHS Coventry
- Why
- How
- Outcomes
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Why
To inspire people to make a pledge for the benefit of their long-term health.
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How
Based on extensive social research, we built on the success of the stop smoking pledge to create a brand centred on getting more active with achievable and motivational goals.
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Outcomes
Wide community engagement with huge take up of the get active pledge from young and old, with groups supporting each other to staying well.