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Get Active - The Big Pledge

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NHS Coventry

Campaign collaterol Campaign collaterol,
Community Engagement Bus Community Engagement Bus,

  • Why
  • How
  • Outcomes

  • Why

    To inspire people to make a pledge for the benefit of their long-term health.

  • How

    Based on extensive social research, we built on the success of the stop smoking pledge to create a brand centred on getting more active with achievable and motivational goals.

  • Outcomes

    Wide community engagement with huge take up of the get active pledge from young and old, with groups supporting each other to staying well.