Rochdale Borough Council
To raise awareness of the financial savings and health benefits that can be gained by making small changes to unhealthy lifestyle behaviours.
Working in partnership with an extensive range of stakeholders, local support services, housing associations, charities and community champions, the campaign aimed to engage, educate and empower the target audience to make sustained lifestyle changes.
22.9% of respondents who had taken action following the campaign said they had made changes to their behaviour – such as spending decisions, lifestyle choices and budgeting. This campaign received a silver award at Ogilvy Change’s Global Nudge Awards 2015.