lifestyle services gallery
Health and Wellbeing Platform
>Best-you
- Why
- How
- Outcomes
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Why
To develop a digital behaviour change tool that supports citizens and communities to ‘make better happen’.
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How
Using behavioural economics, marketing communications and digital solutions, we created an online platform to support individuals to manage their health and wellbeing more effectively.
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Outcomes
Of those tracking the amount of cigarettes they smoke, the mean number of cigarettes smoked has reduced from 10.2 per day to 2.8 per day over a mean time of 158 days. Best-you has been nominated as a national innovation case study by NHS England.