lifestyle services gallery

Smoking Cessation

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NHS Salford

Outdoor media Outdoor media,
Leaflets Leaflets,
Workplace awareness Workplace awareness,
Introduction packs Introduction packs,
Digital engagement Digital engagement,

  • Why
  • How
  • Outcomes
  • Why

    To empower and equip local people who wanted to give up smoking and sustain their quit long-term.

  • How

    We developed a range of community interventions around the concept of Salford legends, and created a sense of status around making a quit and sustaining it using a peer support video, case studies, online media and groups, print collateral, advertising, outreach events and much more.

  • Outcomes

    Outreach events reached 7,160 people, while telemarketing engaged 4,030 - creating 1,100 referrals to stop smoking services.