lifestyle services gallery

Smoking - The Big Pledge

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NHS Coventry

Outdoor media Outdoor media,
On street engagement events On street engagement events,
Brief interventions Brief interventions, View Video

  • Why
  • How
  • Outcomes
  • Why

    To empower and equip local people who wanted to give up smoking and sustain their quit long-term.

  • How

    We generated local insight and understanding of local people to create the “Big Pledge’ brand - a range of marketing and outreach materials and events together with on street interventions to deliver Coventry’s biggest ever initiative to help people stop smoking.

  • Outcomes

    1,600 people engaged with the stop smoking service with 880 stop smoking pledge referrals, 1,800 page views on the ‘Big Pledge’ website and £15,000 worth of media space achieved for an investment of only £3,000.