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Student Dental Health

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NHS Coventry

CD and print materials CD and print materials,
Posters Posters,
Campaign Transmedia map Campaign Transmedia map,

  • Why
  • How
  • Outcomes
  • Why

    To decrease the huge number of costly dental care treatments amongst the visiting student population of Coventry.

  • How

    A highly viral tongue in cheek social change campaign aimed at the student population, which harnessed the power and connectivity of social and transmedia techniques. We created a fictitious pop act ‘Ladie Go Diva’ and launched her single ‘Bad Nashers’.

  • Outcomes

    Touched over 20,000 students at Coventry and Warwick University across social media platforms, gaining over 4,000 unique hits on YouTube.