social innovation gallery
Student Dental Health>
To decrease the huge number of costly dental care treatments amongst the visiting student population of Coventry.
A highly viral tongue in cheek social change campaign aimed at the student population, which harnessed the power and connectivity of social and transmedia techniques. We created a fictitious pop act ‘Ladie Go Diva’ and launched her single ‘Bad Nashers’.
Touched over 20,000 students at Coventry and Warwick University across social media platforms, gaining over 4,000 unique hits on YouTube.