Gloucestershire County Council
For over 25 years, we have helped people, communities, and organisations reimagine what’s possible and make it real. Discover how insight, design, and behaviour change can help you overcome your toughest challenges.
Equipping people, workplaces and communities to live and work well.
See more...Understanding behaviours, motivations, & barriers, to create lasting change.
See more...Designing social marketing campaigns that change minds, culture & drive action.
See more...Supporting people and systems to grow, adapt and thrive.
See more...With over 25 years of experience, we deliver end-to-end behaviour change solutions. From pilot programmes, through transformative system change, social marketing solutions, public health improvement, organisational culture and performance to community wellbeing and healthy lifestyle services.
People 74%
achieved 2 or more lifestyle changes
Gloucestershire County Council
4,800+
clicks across all social media content
NHS Cheshire & Merseyside
94%
Increased confidence in a cohesive system vision & purpose
NHS Black Country Integrated Care Board
Communities 38.9%
increase in self referrals
NHS England
76%
Reported increased connection & deeper relationships
NHS Nottingham
205
Local people engaged & worked with
Birmingham City Council
Organisation 350
People engaged, ideas surfaced, evoking energy for change
Rochdale Borough Council
>90%
of participants rate as very good or excellent
Vax Chat
Reduced
Relative questions & anxiety
NHS Gateshead Health - NHS Foundation trust
People
Communities
Organisation 
Actions shaped by human-centred insight and focused strategy; creating transformation that lasts.
Measurable positive outcomes and impact against clear, shared objectives; improving lives, services and systems.
Co-create across disciplines, partners and communities to turn ideas into reality and change into impact.
We’re a multi-disciplinary leadership team blending expertise in behaviour change, insight, creative communication, culture and health improvement; but what unites us is how we work: collaboratively, compassionately and with curiosity. Together, we create the conditions for people and systems to flourish, tackling complex challenges and delivering meaningful impact.
ICE Creates is a behaviour‑change company that helps people, communities, and organisations achieve better health, wellbeing, and performance through human‑centred design, applied behavioural science, and creative delivery. We work across public services, health and care, and place‑based systems to design and deliver change that lasts.
We partner with NHS bodies, local authorities, public health teams, and community organisations, and we support multi‑agency, neighbourhood‑level transformation. Our case studies span integrated healthy lifestyle services and community research programmes across the UK.
Yes – our programmes include upskilling for local teams, CPD modules, and coaching/supervision frameworks so improvements are sustained beyond initial implementation.
Yes. We design and deliver user‑centred platforms and apps (including smoking cessation and healthy lifestyle tools) that meet NHS standards for security, accessibility, and clinical quality.
We co‑design with residents, staff, and partners, bringing real lived experience into service design. That means solutions fit local context, build trust, and perform better because they are built with people, not for them.
We do both. We blend digital delivery with human coaching, supervision, and experiential learning to meet people where they are and maximise engagement.
Yes. We support leadership, culture, team effectiveness, and “team‑of‑teams” ways of working, blending insight, co‑creation, and applied behavioural science to strengthen engagement and outcomes.
Use the contact form on our website or call 0845 519 3423 to speak with the team about your goals and challenges. We’ll help shape the right discovery or engagement to get you moving.
We blend human‑centred design, applied behavioural science, and creative delivery with data‑informed decision‑making and long‑term partnership. That combination consistently turns insight into action and measurable outcomes.