Graphic Scribing: Turning Real Stories Into Visual Impact
Work | 14 - 12 - 2025
Graphic scribing at ICE is more than illustration, it’s a powerful way to make ideas visible, amplify lived experience and strengthen real human connection. With ICE graphic scribing, organisations can turn conversations, workshops and community insight into meaningful visuals that people remember, share and act upon.
The Power of Visual Storytelling
People process images faster than text, and they retain them for much longer. That’s why graphic scribing has become such an effective tool for engagement, esp
ecially in complex environments like health care and public sector services.
Insight needs to land.
Communities need their voices heard.
When leaders need clarity in complexity.
Graphic scribing transforms the moment.
It captures emotion, nuance, and meaning in ways traditional reporting simply can’t, making the invisible visible.
Why Organisations Choose ICE’s Graphic Scribing

ICE brings behavioural insight, creativity and human-centred design together to ensure every sketch, symbol and storyline reflects what matters most. Our graphic scribes work live in the room or digitally, enabling people to see their contributions valued in real time.
We help organisations:
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Turn complex ideas into clear, accessible visuals
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Capture lived experience with sensitivity and empathy
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Enable groups to feel heard, seen and represented
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Improve understanding, recall and engagement
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Create artefacts that spark conversation long after the session ends
This isn’t about creating “nice drawings.”It’s about creating shared meaning.

Where ICE Graphic Scribing Creates Impact
Our graphic scribing work strengthens engagement in:
Behavioural insight workshops
Turning qualitative data into patterns, themes and stories.
Community co-creation sessions
Helping people recognise their contributions and see the bigger picture.
Health and social care conversations
Making lived experience visible in a way that promotes empathy and understanding.
Strategic planning and leadership development
Enabling teams to align around a shared vision through clear visual language.
Events, conferences and comms campaigns
Providing live visual storytelling that stands out and sparks curiosity.
Every visual output becomes a reusable asset — a tool for training, communication, reflection and action.
Co-Created, Human-Centred, Insight-Led
Our approach mirrors the values that guide all of ICE’s work:
co-creation, inclusion, reflection and clarity.
We listen deeply, draw respectfully, and design visuals that represent the full richness of real human experience.
When working with vulnerable groups or sensitive topics, we ensure our graphic scribing supports psychological safety, enabling people to engage without judgement and with genuine ownership.
What Makes ICE Different?
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25 years of behavioural insight and creative engagement
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Skilled scribes who understand public sector, health and community contexts
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Experience translating complexity into clarity
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Outputs that support behaviour change, service design and deeper understanding
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A human-centred approach grounded in empathy and listening
Graphic scribing is powerful, but in the hands of ICE, it becomes transformational.
Let’s Bring Your Stories to Life
If you’re exploring how ICE graphic scribing can support your workshop, event, engagement programme or behavioural insight project, we’d love to help.
Together, we can transform conversations into visuals that inspire understanding, action and real change.
Connect with our Creative Director – Ian Jackson
