Creative marketing communications and engagement are at their most powerful when they don’t just inform people, they move them. At ICE, we bring together creativity, behavioural insight and human storytelling to design campaigns that connect, engage and inspire meaningful action.

Our work helps organisations build trust, shift behaviour, and ensure messages truly matter.

Where Insight Meets Creativity

Every effective campaign begins with understanding. We listen to data, to communities and to lived experience. These insights shape creative strategies that resonate with real lives rather than adding to the noise.

Whether it’s encouraging vaccine uptake, promoting healthy lifestyles or supporting staff through organisational change, we blend evidence with empathy to deliver communication that sparks lasting engagement.

ICE Approach to Creative Marketing Communications and Engagement

ICE’s creative work is built on five core principles that ensure every campaign is human-centred, purposeful and measurable.

Co-creation

We work with people, not at them, ensuring every message feels authentic, inclusive and aligned with real community needs.

Behavioural Insight

Grounding every creative idea in what truly influences choices, actions and motivation.

Integrated Thinking

Bringing strategy, design and delivery together across digital, print and community channels for seamless, consistent engagement.

Compelling Storytelling

Turning data and behavioural insight into narratives that spark emotion and inspire change.

Measurable Impact

Designing campaigns that generate clear outcomes, learning and long-term value, not just activity.

This integrated approach ensures our communication isn’t just seen, it makes a difference.

Our Creative Marketing Communications and Engagement Offer

ICE supports organisations to design and deliver:

• Integrated marketing and communication strategies

• Behaviour change and public health campaigns

• Co-created engagement and community participation programmes

• Brand development and identity creation

• Creative content, design and digital storytelling

• Evaluation and insight tools to measure impact

From national behaviour change campaigns to hyper-local community engagement, our focus remains constant: connecting people to purpose.

Turning Communication Into Transformation

We believe engagement is more than messaging; it’s relationship-building.

The campaigns we design don’t just tell people what to do; they help people understand why it matters. By combining behavioural science with creative storytelling, we support public sector and health organisations to spark meaningful, sustainable change.

When people feel seen, understood and included, they act with intention rather than obligation.

Let’s Create Engagement That Lasts

If your organisation wants to communicate better, reach further or inspire action, we’d love to talk.

At ICE, we help ideas grow into movements, blending strategy, creativity, and insight to make better happen.

Get in touch to explore how our Creative Marketing, Communications and Engagement offer can help your next campaign create lasting impact.

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