About Us
Our Story: leading behaviour change
It starts with people
Change doesn’t happen in isolation. It happens when we listen, understand, and co-create solutions with real people. That’s why everything we do is built around insight—getting to the heart of what drives behaviour and decision-making.
From insight to impact
We don’t just gather data; we unlock the ‘why’ behind behaviours. This deep understanding shapes the services, environments, and experiences we design—ensuring they work for the people who need them most.
Co-created to last
Transformation isn’t a one-size-fits-all process. We work alongside people, communities, and organisations to develop solutions that are not only effective but also sustainable, creating real, lasting transformation.
Embedding change & equipping for growth
Our work doesn’t stop at delivery. We transfer knowledge, skills, and assets—helping individuals, communities and organisations build resilience and confidence to continue evolving long after we’ve gone.
Our difference
We see the bigger picture and the people within it. Change isn’t just about strategy…
It’s about hearts, minds & actions.
It’s not just what we do—it’s how we do it:
with passion, partnership, & a relentless focus on making better happen.
At ICE, we don’t deliver one-size-fits-all solutions;
we shape solutions with the people they impact, ensuring change is meaningful, measurable, and built to last.
By the numbers
25
Years making better happen for people place and organisations
2,000+
Successful projects delivered with our partners
80+
Team of experts and specialists - spread across the UK
Legacy of impact
4,000
Point of sales displays across the UK
Innovating self service before it was a thing, shifting buying behaviours towards convenience and delivering efficiency.
13,000
Point of sales displays across europe
Innovating the first modular design so that each region’s stands could be tailored to match local buying behaviours.
133%
Growth in sales
Innovating product launches and in-store displays across numerous product ranges.
2m+
People engaged
Before your phone had a touchscreen, we were delivering fire safety, council and community engagement across the UK via custom designed interactive touchscreen kiosks including tailored software.
173%
increase in accurate benefits
Changing the way people could claim and access benefits - a behaviour change programme for public and organisations.
100%
Local authority engagement
Innovating local authority behaviour and culture change toward digital connections major channel shifts.
98.8%
of all UK schools engaged
Branding campaign behavioural insights, toolkits, conferences, presentations, we were the sole marketing team driving healthier behaviours across all schools in the UK.
10.7m
children’s healthy lifestyles impacted each year of the programme
700m
in heritage projects investments drawn into Liverpool
Supporting the council to craft the World Heritage Site Bid including documentation, merchandise and presentations etc.
800m
economic impact
Brand, market internationally, craft merchandise and host events for international competitors.
£9.7m
additional visitors to Liverpool
Supporting the council with a range of activities, campaigns and branding.
£1.6m
Estimated saving in reduced Emergency Department attendance
A digitally led behaviour change programme to reduce the number of inappropriate attendances at Gloucestershire’s Emergency Departments.
128%
Reduction in A&E attendance
Brand and communications including an app to support people to choose the right service for their symptoms.
275%
increase in people engaging with the stop smoking service
Brand, social marketing, community engagement and Big pledge.
278,064
people’s lives touched - way 2 wellbeing
Way2Wellbeing - Insight based holistic, integrated lifestyle improvement online tool and service, driving desire to self-care enablement.
70%
successful quit rate, 1,245 people reached in year one, over 10,458 years of quality life added.
Stop smoking service Brand, social marketing, community engagement and stop smoking support.
240,000
Healthier lifestyle journeys completed
Launched Best-you as ‘Puffel’.A person centred health and wellbeing information, goal setting and target attaining platform launched.
Improvement in Team effectiveness
Ground Breaking behaviour change leadership and team development launched.
Created a behavioral path way for HCP’s, patients and carers. Increasing drug effectiveness and using lifestyle changes to reverse diabetes
To establish a new biosimilar insulin glargine into the marketplace and improve the onboarding and control of its use by diabetes patients to create the most effective way to live with diabetes.
165,000
Lives supported with access to healthy lifestyle services.
First truly Integrated Healthy Lifestyle service launched.
11,380
Healthy Lifestyle goals achieved across smoking quits, Weight loss, physical activity and alcohol reduction.
Started integrated lifestyle service in Coventry.
2,500+
People contributing to virtual Graphic Scribes.
Launching Virtual Graphic Scribes led to work with the international space University, Fortune magazine and Accenture
100%
move to virtual support through COVID in just 3 weeks and increased support numbers and successful health outcomes.
Delivering services through covid seeing outcomes that outstripped all expectations in spite of challenges.
67%
Quit rate for Stop For Life Oxfordshire
Launched Stop For Life in Oxfordshire.
12,345
People aged 40 to 74 served
Launched hybrid online health checks in Oxfordshire.
72%
Quit Rate
Launched our fully focused stop smoking service, Stop For Life in Devon.
1.5m
People served with Launch Liverpool weight management.
Launched Liverpool Weight Management Services - LivLife Liverpool.
We continue to build the future evidenced by the past.
Meet the change makers
We know people can achieve great things; and our success is built by our brilliant team of specialists who love to celebrate a job well done. Together we #MakeBetterHappen
If you want to ignite change, improve, or challenge the status quo, then we’re your partner.
Learn moreJoin us
Let’s do better together.
Ready to work as part of something bigger and meaningful that lasts?
We love to hear from people who have a dream to make better happen, a shared passion and drive to bring about positive, lasting change. If you care deeply about making a difference to people and are committed to continuous learning and improvement, let’s talk.
We will invest in your development so you can do the most meaningful work of your career. No need for formality. Send us an introduction and help us understand why, how and what it is you can contribute, and we promise to explore this with you.
Let’s make better happen together.
The company we keep
