Insight, innovations, theory and news with a healthy does of creativity and playfulness
The urgent care behaviour change campaign Advice ASAP was co-created by ICE and NHS Gloucestershire CCG to reduce inappropriate A&E attendances. By combining behavioural insight, strategic communications and integrated marketing, the work delivered rapid impact, national recognition and meaningful savings reinvested into frontline care. A&E under major pressure On 5 January 2015, Gloucestershire’s emergency departments […]
Every day this month, the news has highlighted the same story: the NHS is under intense pressure. Ambulances are waiting outside hospitals, beds are full and fewer are available than in previous years. Many patients cannot be discharged because there is nowhere for them to go. At the same time, services face serious recruitment and […]
As part of Carers Week 2022, ICE partnered with Cheshire East Carers Hub to create a powerful graphic scribe video that celebrated carers of all ages. While the week shines a light on those who care, this project went further by sharing real stories through graphic scribing for community engagement. As a result, it gave […]
In today’s fast-paced and ever-changing work environment, stress has become a common yet often overlooked challenge. Although a manageable level of pressure can help drive performance, prolonged or excessive stress can harm employee wellbeing and, consequently, reduce organisational productivity. This is why the HR role in managing workplace stress has never been more important. As […]
The Natural Leaders sheepdog leadership training approach shows that the similarities between training a new sheepdog and developing emerging leaders are impossible to ignore. When we recently welcomed Daisy, a young bearded collie pup, her learning journey offered powerful lessons about how raw potential becomes real leadership. This is exactly why Natural Leaders sheepdog leadership […]
The impact of ICE human-centred design has been evident since our earliest days. In 2023 alone, we directly supported more than 100,000 people and influenced over one million lives through partnerships rooted in empathy, behavioural insight and collaborative design. From the beginning, our mission has been to ignite power and purpose—to unlock possibility for individuals, […]
The decision to ban single-use vapes is an important moment in supporting young people to stop vaping, but it also brings new challenges that we need to approach with clarity and care. While the ban sends a powerful message about the original purpose of vapes as smoking cessation tools, it doesn’t automatically reduce risk for […]
At ICE, we design integrated healthy lifestyle services that work for real people in the real world. Because health improvement only creates lasting change when it fits people’s lives, we bring every pathway together in one person-centred, supportive offer that builds confidence, strengthens motivation and improves outcomes. Our approach is rooted in behavioural insight, co-creation […]
At ICE, we believe that culture and leadership development must work hand in hand if organisations want to create meaningful, lasting transformation. Leadership isn’t about hierarchy — it’s about alignment, authenticity and action. True culture change begins with leaders who understand their impact and model the behaviours they want to see. We work with […]
Applied behavioural science in healthcare is essential for understanding why people make the decisions they do — and how organisations can design services and interventions that truly work in the real world. At ICE, we bring together behavioural science, research and co-creation to help systems turn insight into meaningful, measurable action. Why Applied Behavioural Science […]
