Insight, innovations, theory and news with a healthy does of creativity and playfulness
This schools-based nicotine reduction intervention helped Gloucestershire County Council ignite a culture shift in secondary schools. Thinking About Life reduced smoking and vaping behaviours by putting young people at the heart of change, activating peer influence as a positive force, and equipping schools with practical, sustainable tools to support healthier, happier futures across the county. […]
Transforming places ready for local government reorganisation starts with local life. It starts with people’s day-to-day experience. If residents feel heard, they engage. If a service fits real life, prevention becomes easier. Devon County Council serves around 800,000 people. It covers many different local areas. Scale helps delivery. However, Cranbrook created a new need. Cranbrook […]
One Voice for Every Summit: Co-creating Organisational Shared Values for MREW Co-creating organisational shared values gave Mountain Rescue England and Wales (MREW) a clear way to unite 47 teams behind one national voice. This work strengthened identity, deepened connection, and helped volunteers recognise themselves as part of a shared movement. The Challenge: Why Organisational Shared […]
CASE STUDY Vaccine Conversation Training: How Behavioural Science Builds Confidence From Fear to Confidence – One Chat at a Time Project | Better Conversations: Vaccinations Specialisms |Behavioural insights & Engagement, Vaccination uptake The Challenge: Why Vaccine Conversations Feel Difficult Vaccine conversation training is transforming how community teams support families, helping people move from fear to confidence one […]
CASE STUDY Healthy Lives Start in Neighbourhoods. A Truly Integrated Service Where Public Health Meets Real Life A Place-Based Partnership Project | Integrated Lifestyle Service Specialisms | Behavioural insights & Engagement, co-design, digital engagement THE CHALLENGE Across Gloucestershire, lifestyle-related health inequalities were driving demand on local services — with smoking, inactivity, poor diet and low mental wellbeing hitting […]
Unequal Awareness and Low Uptake Our AAA screening campaign helped increase awareness, uptake and trust among men aged 65+, particularly in underserved communities where early detection saves lives. Abdominal aortic aneurysm screening is a vital NHS programme, yet many people remain unaware of its importance. With no existing communications or tools in place, NHSE North West […]
CASE STUDY Changing the Conversation on Mental Health – One Community at a Time Stronger Minds Connected Communities Building a Mentally Healthy Birmingham Project | Mentally Healthy City Strategy Co-production Specialisms | Applied Behavioural Insights, Behavioural Insights & Marketing, Communications & Engagement, Graphic Scribes WHY Birmingham City Council set out to make Birmingham a Mentally Healthy City, one where everyone can feel […]
CASE STUDY Join the Smoke-Free Revolution: Empowering Southwark to Quit for Good An insight-led, multi-media approach to increasing uptake in Southwark’s stop smoking support Project | Stop Smoking behaviour change campaign Specialisms | Behavioural Insights, Behavioural insights & Engagement, design and communications THE CHALLENGE Smoking-related deaths in Southwark were higher than both national and regional averages, with an […]
Wirral Vaccination Uptake Campaign: Tackling Falling Rates Belief Before Behaviour: How ICE Helped Communities Turn Trust into Action Project | Improving Childhood Immunisation rates in the North West Specialisms | Behavioural insights & Engagement THE CHALLENGE Vaccination uptake remains one of our greatest health challenges. With falling vaccination rates for existing vaccinations, we are now seeing the circulation […]
Integrated Neighbourhood Solutions That Transform Fragmented Systems This work shows how integrated neighbourhood solutions can reduce pressure on services, improve care for people with complex needs and help professionals work together more effectively. What began as a fragmented system became a coordinated neighbourhood model grounded in proactive, preventative support. The challenge driving the need for […]
