Insight, innovations, theory and news with a healthy does of creativity and playfulness
This schools-based nicotine reduction intervention helped Gloucestershire County Council ignite a culture shift in secondary schools. Thinking About Life reduced smoking and vaping behaviours by putting young people at the heart of change, activating peer influence as a positive force, and equipping schools with practical, sustainable tools to support healthier, happier futures across the county. […]
Transforming places ready for local government reorganisation starts with local life. It starts with people’s day-to-day experience. If residents feel heard, they engage. If a service fits real life, prevention becomes easier. Devon County Council serves around 800,000 people. It covers many different local areas. Scale helps delivery. However, Cranbrook created a new need. Cranbrook […]
CASE STUDY Healthy Lives Start in Neighbourhoods. A Truly Integrated Service Where Public Health Meets Real Life A Place-Based Partnership Project | Integrated Lifestyle Service Specialisms | Behavioural insights & Engagement, co-design, digital engagement THE CHALLENGE Across Gloucestershire, lifestyle-related health inequalities were driving demand on local services — with smoking, inactivity, poor diet and low mental wellbeing hitting […]
Unequal Awareness and Low Uptake Our AAA screening campaign helped increase awareness, uptake and trust among men aged 65+, particularly in underserved communities where early detection saves lives. Abdominal aortic aneurysm screening is a vital NHS programme, yet many people remain unaware of its importance. With no existing communications or tools in place, NHSE North West […]
CASE STUDY Join the Smoke-Free Revolution: Empowering Southwark to Quit for Good An insight-led, multi-media approach to increasing uptake in Southwark’s stop smoking support Project | Stop Smoking behaviour change campaign Specialisms | Behavioural Insights, Behavioural insights & Engagement, design and communications THE CHALLENGE Smoking-related deaths in Southwark were higher than both national and regional averages, with an […]
Wirral Vaccination Uptake Campaign: Tackling Falling Rates Belief Before Behaviour: How ICE Helped Communities Turn Trust into Action Project | Improving Childhood Immunisation rates in the North West Specialisms | Behavioural insights & Engagement THE CHALLENGE Vaccination uptake remains one of our greatest health challenges. With falling vaccination rates for existing vaccinations, we are now seeing the circulation […]
How a Winter Vaccinations Campaign Built Trust Online The challenge behind the winter vaccinations campaign Boosting uptake of flu, COVID-19 and RSV vaccines was vital over the 2024–25 winter period, especially among vulnerable and under-vaccinated groups. However, public scepticism, especially online, posed a significant challenge. Mistrust of vaccine ingredients, safety and effectiveness continued to threaten […]
