Insight, innovations, theory and news with a healthy does of creativity and playfulness
Our feature articles dive into the stories, insights and lived experiences shaping health, wellbeing and behaviour change.
Explore real case studies, expert perspectives and thought-provoking ideas from across communities, organisations and systems.
Trust in autonomous vehicles UK is not simply a technical issue. It is a psychological and governance challenge that will shape public adoption. A silent vehicle pulls up. No driver, eye contact and no reassuring nod in the mirror. Just sensors, code and an algorithm making thousands of decisions per second. This is no longer […]
Liv Life Liverpool healthy weight support helps families, young people, adults and pregnant women build confidence with food, cooking and physical activity. ICE strengthens the service with behavioural insight, skilled coaching and practical tools that help people create healthy routines that last. Why Liv Life Liverpool healthy weight support works Healthy change needs more than […]
Stop Smoking Dorset support gives residents flexible digital help to quit smoking. ICE strengthens this service with behavioural insight, person-centred coaching and simple online tools that make change easier. Together, we help people quit in a way that fits their life. Why Stop Smoking Dorset support works Digital support works best when it is personal, […]
Stop for Life Sandwell smoking support gives residents practical, tailored help to quit smoking. ICE strengthens this service with behavioural insight, person-centred coaching and proven behaviour change techniques. Together, we help people feel confident, supported and ready to quit for good. Why Stop for Life Sandwell support works Quit attempts succeed when support feels personal, […]
I’ve been reading Walter Isaacson’s biography of Elon Musk. It’s an interesting read, there are things not to like about Musk’s management approach for sure. There are, however, also some things we can all learn from his ways of work. For example, I like Musk’s algorithm reduces bureaucracy. I’m inspired by what Isaacson describes as Musk’s “algorithm”—his way of tirelessly busting internal bureaucracy […]
Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]
Black Friday is one of the clearest annual examples of behavioural design in action. Scarcity, urgency, social proof and reward cues all combine to create a powerful surge of buying. Yet every year, many people actively avoid it. Some opt out quietly. Some push back loudly. Others reinvent the day entirely. So why does this […]
Every day this month, the news has highlighted the same story: the NHS is under intense pressure. Ambulances are waiting outside hospitals, beds are full and fewer are available than in previous years. Many patients cannot be discharged because there is nowhere for them to go. At the same time, services face serious recruitment and […]
As part of Carers Week 2022, ICE partnered with Cheshire East Carers Hub to create a powerful graphic scribe video that celebrated carers of all ages. While the week shines a light on those who care, this project went further by sharing real stories through graphic scribing for community engagement. As a result, it gave […]
In today’s fast-paced and ever-changing work environment, stress has become a common yet often overlooked challenge. Although a manageable level of pressure can help drive performance, prolonged or excessive stress can harm employee wellbeing and, consequently, reduce organisational productivity. This is why the HR role in managing workplace stress has never been more important. As […]
