The Challenge: Why Vaccine Conversations Feel Difficult
Vaccine conversation training is transforming how community teams support families, helping people move from fear to confidence one chat at a time. Many staff and volunteers in community organisations and healthcare settings want to help, yet talking about vaccinations can feel daunting. Questions can be complex, misinformation spreads quickly, and the fear of getting it wrong often stops conversations before they begin.
Vaccination Summary
Our Approach: Behaviourally Informed Vaccine Conversation Training
Better Conversations: “Vax Chat”.
A behaviourally informed training programme designed to build confidence and capability in having open, supportive micro coaching chats about vaccination. Vax Chat isn’t about information, it’s about connection, it’s about giving people the tools to have real, human conversations that build trust and encourage action. The programme covers:
- Understanding diseases, symptoms, and risks
- Health coaching techniques to support behaviour change
- Practical tools for having non-judgemental, motivational conversations.
The Impact: From Hesitation to Confidence
From session one, training 5 community leaders, led to 115+ meaningful one-to-one conversations within months, we’ve trained over 3,000+ individuals across the UK, including healthcare professionals and community teams. The feedback has been overwhelmingly positive; participants report increased confidence and a stronger ability to support families in making informed decisions.
Participants recorded significant improvements in their knowledge around vaccinations and confidence in having vaccine-based conversations. On a 0-10 scale clinical staff on average scores in knowledge and confidence improve by 2.5 and nonclinical staff report an average improvement of 4 in their scores. A range of 66% to130% increase.
Understand our Behavioural Insight Support
Learn more and download our Vaccination Summary
See how we provide Community Health Support across the country
World Health Organisation guidance on vaccination confidence
Suggested anchor text: WHO vaccination confidence
“Amazing training session today! I have learnt a lot, I’ve learnt to understand different opinions and ways of communicating with others. Lovely and friendly ladies. Would recommend the training to others.”
Training participant
3,000+
community & healthcare professionals trained
>90%
of participants rate as very good or excellent
40%
increase in confidence to have vaccine conversations
“Brilliant informative and engaging, came away with tools and resources to use practically. Thank you, would recommend this course.”
Training participant
