Social Marketing & Engagement
Designing communications campaigns that change minds, culture & drive action.
At ICE, we combine behavioural insight with human-centred design to create campaigns that do more than inform; they influence, activate, and sustain change. Working in partnership with communities, organisations, and systems, we co-create creative, evidence-based marketing and engagement strategies that inspire people to take action and help systems achieve lasting social impact.
Our ICE Approach
Insight & Understand
We start by uncovering what truly drives people’s choices and behaviours. Through behavioural insight, research and lived-experience engagement, we explore the motivations, emotions and contexts that shape decisions, revealing where connection and action are most possible.
Co-Design and Create
Using human-centred design and social marketing, we co-create messages and creative concepts with the people they’re for. Together, we craft behaviourally informed campaigns that are empathetic, authentic and culturally relevant. Designed to engage hearts, minds and commitment.
Embed & Activate
We bring strategy to life through multi-channel communications and social marketing campaigns. From digital storytelling to on-the-ground community engagement, we help partners activate participation, build trust and sustain meaningful behaviour change.
Behaviour Change Marketing
Creating behaviour change through insight-led social marketing.
We use behavioural insights to design multi-channel social marketing campaigns that engage, educate, and inspire action.
Our team of marketing strategists, graphic designers, and digital and social media specialists deliver integrated campaigns that cut through the noise, driving awareness, shaping behaviour, and achieving lasting social impact.
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Graphic Scribes & Storytelling
Bringing ideas to life through visual storytelling. We transform your stories, ideas, and events into compelling visual narratives, from rich pictures and live scribing to animations, infographics, and murals.
Our visual scribes capture more than information; they reflect the energy, emotion, and atmosphere that surround your conversations and events. Whether produced live or in reflection, on large-scale paper canvases or digital tablets, we create visuals that engage audiences, spark connection, and leave a lasting impact.
From integrated care systems to national conferences, our visual storytelling helps people see themselves in the story, fostering shared ownership, empathy and insight. These visuals become part of an organisation’s living memory, shaping conversations and culture long after the ink dries.
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Digital Health Platforms
Designing digital experiences that equip people to live healthier, more connected lives. At ICE, we create intuitive web and mobile experiences that help people learn healthy habits, build supportive communities, and access information and coaching to change behaviour for the better.
Our digital designers and behavioural experts combine insight, creativity, and technology to deliver user-friendly platforms that motivate action, support wellbeing, and help people overcome life’s toughest challenges.
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Audience Engagement & Outreach
Connecting with communities to build trust and drive social change.
Together, we design community engagement strategies, outreach campaigns, and local events that bring people together where they are, in their places, spaces, and networks.
Using both place-based and digital engagement tools, we work alongside communities to understand challenges, remove barriers, and uncover opportunities. Together, we co-design solutions with communities, for communities, creating meaningful connections and lasting social impact.
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