Lifestyle Improvement & Wellbeing Services
Equipping people, workplaces and communities to live and work well.
We provide health and wellbeing services that empower individuals and organisations to improve their physical, emotional and mental health. Our Behaviour Change experts deliver personalised, holistic wellbeing programmes, tools, and support designed to inspire sustainable lifestyle and behaviour change that lasts.
Our ICE Approach
Insight & Understand
We start with people. Using behavioural science, data analytics and lived-experience research, we uncover what drives behaviour and what gets in the way. Our AI Behaviour Engine deepens this understanding, identifying patterns, barriers and motivations to help tailor support, personalise engagement and predict what works best for each person and place.
Co-Design & Deliver
Working through Integrated Neighbourhoods, we bring partners together across health, care and community systems to co-create services that reflect local needs and culture. From prevention to behaviour change, our Well Base model provides a framework for creating environments, physical, digital and social that make wellbeing the easier choice.
Embed & Evolve
We don’t stop at delivery. We help systems learn, adapt and grow through feedback loops, data insight and continuous improvement. Behavioural learning is embedded at every level, helping people and partners sustain change and measure what matters; wellbeing, connection and impact.
Integrated Lifestyle Services
We deliver evidence-based health and wellbeing programmes that combine expert guidance, personalised coaching, and ongoing support to help people achieve long-term improvements in their health and lifestyle. Our Behaviour Change Coaches provide holistic support in communities, workplaces, and online, ensuring flexible and accessible support for everyone. Each participant is guided by qualified health coaches trained in person-centred care, with specialist input from nutritionists, clinical experts, and health psychologists.
Working directly with one of our Behaviour Change Coaches, we provide clients with effective support for smoking cessation, weight management, alcohol reduction, increased physical activity, social confidence and connection, and improved mental wellbeing, empowering individuals to make sustainable lifestyle changes that last.
Research paper
With advanced analytics and CRM capabilities, Best-You provides actionable insights into population trends, engagement, and outcomes. This enables local systems to design preventative approaches, create targeted pathways, and reduce reliance on reactive care. Acting as a single digital front door for lifestyle support, social prescribing, and community resources, Best-You strengthens integrated care and ensures people access the right support at the right time.
Best-You is a comprehensive digital health platform designed to promote healthier lifestyles, enable long-term condition self-management, and strengthen community connections.
It integrates key behaviour-change pathways, including physical activity, healthy eating, weight management, alcohol reduction, smoking cessation, sleep, hydration, and mental wellbeing, alongside structured support for conditions such as diabetes, COPD, asthma, and heart-health risk.
Stop Smoking Services
Our NCSCT-trained Behaviour Change Coaches deliver evidence-based stop smoking programmes using a whole-person, person-centred approach. We provide personalised behavioural coaching alongside a range of smoking cessation tools, including access to medications, vapes, and nicotine replacement therapies (NRTs).
Delivered in the community, workplace, and online, our stop smoking services help individuals identify and overcome the habits and triggers that contribute to smoking. With expert guidance and ongoing support, we empower people to quit smoking for life, improve their wellbeing, and achieve lasting health transformation.
By leveraging anonymised population-level data and usage insights, Stop for Life empowers local health systems to tailor outreach, evaluate impact, and scale smoking cessation programmes as part of integrated wellbeing strategies. Embedding Stop for Life within a broader digital health framework helps organisations reduce the burden of smoking-related illness, improve population health, and support individuals at their own pace.
Stop for Life is a leading digital smoking cessation platform designed to help individuals quit smoking and achieve long-term health improvements.
Built on evidence-based behaviour change tools, the app delivers personalised quitting plans, progress tracking, and motivational content, enabling users to reduce tobacco use, build healthier habits, and sustain cessation success.
Healthy Weight Services
Our weight management programmes empower individuals to achieve and maintain a healthy weight through personalised one-to-one coaching, group support, and digital wellbeing tools. We use a person-centred, whole-person approach that supports both mental and physical health, ensuring each individual receives tailored guidance that fits their unique lifestyle and goals.
By helping people build healthier habits, increase confidence, and improve long-term wellbeing, we create lasting, sustainable results. Our healthy weight services are delivered in the community, workplace, and online, making expert support accessible to everyone.
Improvement service engagement
We improve engagement with priority and hard-to-reach groups for programmes such as NHS Health Checks, vaccination initiatives, and community health and wellbeing services. Through co-designed, insight-driven engagement strategies, we ensure services are accessible, relevant, and effective for the people who need them most.
Working in collaboration with health and community partners, we develop targeted training programmes and public health uptake campaigns that inspire informed action and sustained participation across local populations.
