For years, we’ve built services around everyday behaviours because they’re what actually move outcomes.

Now the conversation is catching up, and that’s brilliant news for people, places and systems.

Why these lands for our work at ICE?

It validates the way we work.

We’ve always designed for one trusted relationship that supports multiple behaviours, with two clear routes into support (self‑care and personalised coaching).

We’ve wrapped in digital tools that keep people engaged and sustained physical presence and touch points which make sure it’s not a ‘one and done’ but embedded ongoing sustained change.

Lifestyle Medicine turns that approach from a helpful add‑on into standard clinical practice, which means the model we’ve honed can now operate as the default rather than the exception. It fits the moment.

Demand is rising and capacity is tight; prevention isn’t a slogan, it’s the only credible way to protect the system while improving lives.

Lifestyle Medicine gives commissioners a structured, evidence‑based route to deliver that shift, so we’re not firefighting symptoms but actively reducing risk upstream and working with place-based partners (and true experts!) to relate and embed the information, advice and guidance into people’s realities. It’s person‑centred, not programme‑centred.

Food, movement, sleep, stress, social connection and substance use don’t happen in silos, and Lifestyle Medicine doesn’t try to force them into one.

Our services have never treated people as ‘single issues’. They are people balancing and spinning many different plates, and Lifestyle Medicine’s emphasis on the six pillars means we can support the whole person with joined‑up pathways that reflect real life.

What we bring and why we’re ready.

We deliver integrated services that actually change behaviour.

In county‑wide and city‑wide models, people don’t just tick one box, they often change more than one thing about themselves and their daily/weekly routines.

They keep going because the support wraps around their realities, relationships and responsibilities. That’s the power of a single coach‑client relationship supported by a flexible, multi‑behaviour offer.

We tell the story behind the data and outcomes presented on the spreadsheets.

Clinical and behavioural data matters, but leaders also need to see the lived experience behind the numbers.

The real journeys and opportunities unlocked.

We bring both. Our dashboards show progress that boards can act on, while our storytelling captures the moments that sustain investment and culture change, showing ‘people like me’ can make those long term changes, with the right personalised support, motivations and encouragement.

The bottom line for me is that Lifestyle Medicine is how real people get healthier. And how systems stay resilient. We’re excited because this is exactly where ICE Creates has lived for years: inside communities, coaching multiple behaviours, and proving outcomes that stick for the long term.

Now Lifestyle Medicine is getting the spotlight, we’re ready to help you make better happen. Written by Adam Riglar, Director of engagement at ICE Creates. Want to learn more about ICE visit our website or read our most recent breakthroughs in our case studies.

Written by Adam Riglar, Director of engagement at ICE Creates.

Want to learn more about ICE visit our website or read our most recent breakthroughs in our case studies.