Insight, innovations, theory and news with a healthy does of creativity and playfulness
Teamwork and leadership clarity can transform how teams act, support each other and take responsibility. Last week’s European Athletics Championships offered a striking example of this in action, when Jolien Boumkwo stepped into a race she hadn’t run for more than a decade, not for personal gain, but for her team. “I’m really happy that […]
Creative marketing communications and engagement are at their most powerful when they don’t just inform people, they move them. At ICE, we bring together creativity, behavioural insight and human storytelling to design campaigns that connect, engage and inspire meaningful action. Our work helps organisations build trust, shift behaviour, and ensure messages truly matter. Where Insight […]
The Wirral vaccination uptake campaign in winter 2021/22 aimed to increase COVID-19 and influenza vaccination among key local populations. Running for eight weeks from 26 November to 12 January, the campaign focused on people aged 50–65, pregnant women and those living with long-term health conditions — groups most at risk of serious illness and hospitalisation. […]
