Insight, innovations, theory and news with a healthy does of creativity and playfulness
New NHS data shows flu hospital admissions have increased by more than 50 per cent compared with this time last year. This early rise signals a difficult season for health systems already balancing pressure on beds, staff and urgent care. It also highlights what we see each winter. Flu vaccine uptake depends on more than […]
Helping someone stop smoking requires more than advice. It demands an understanding of motivation, habit formation and the barriers people face in daily life. ICE’s approach brings together behavioural science, lived experience, and integrated lifestyle support to create conditions where people feel understood, supported and confident. People benefit from: Evidence-based interventions built on COM-B A […]
Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]
Black Friday is one of the clearest annual examples of behavioural design in action. Scarcity, urgency, social proof and reward cues all combine to create a powerful surge of buying. Yet every year, many people actively avoid it. Some opt out quietly. Some push back loudly. Others reinvent the day entirely. So why does this […]
Co-active leadership is reshaping how people see themselves, their teams, and the systems they work within, and nowhere is this more evident than at St George’s. The programme’s impact becomes clear the moment you hear Steven’s story. His reflection stopped the room: “This programme helped me see myself differently as a leader, more reflective, […]
Introducing our new stop smoking app! StopForLife app brings together evidence-based tools, behavioural insights and digital convenience to support you in quitting smoking once and for all. Why a quit smoking app matters Smoking remains one of the UK’s leading preventable causes of illness and premature death. Traditional services are vital, but many people need […]
Health system innovation has become an urgent priority for England, and the NHS Long Term Plan, paired with the new £85 million Innovate UK competition, makes one thing clear: we cannot solve today’s pressures with yesterday’s thinking. Rising demand, workforce shortages, and widening inequalities are pushing the system to its breaking point. This moment requires […]
