Insight, innovations, theory and news with a healthy does of creativity and playfulness
The 2026/27 NHS Public Health Functions Agreement, published on 30th March, signals one of the most significant changes to public health in years. The headline? Most Section 7A public health functions are intended to be delegated to ICBs from April 2027, subject to legislation. That means immunisation, screening and related services, currently held nationally, […]
Twenty-six years ago, ICE Creates was built on a simple belief: that the right story, told the right way, can shift behaviour and change lives. We didn’t have a framework for that. We had conviction. B Corp certification is what happens when conviction meets accountability. The eighteen months it took to achieve certification weren’t a […]
We’ve just delivered a game-changing evaluation for the General Medical Council (GMC), and it’s already set to transform the way these reports drive change in healthcare. This isn’t just a research exercise; it’s a movement to ensure the GMC’s State of Medical Education and Practice reports don’t just sit on shelves, they ignite action. Igniting […]
Today marks the national launch of Help Me Quit, Wales’ new stop smoking app, the first in a new generation of digital public health tools with artificial intelligence at the heart of its support engine, designed to meet people where they are and support them in ways that feel human, personal and accessible. The app […]
Trust in autonomous vehicles UK is not simply a technical issue. It is a psychological and governance challenge that will shape public adoption. A silent vehicle pulls up. No driver, eye contact and no reassuring nod in the mirror. Just sensors, code and an algorithm making thousands of decisions per second. This is no longer […]
The Preventative Services Contract for Adults in Shropshire marks an important step forward in strengthening early help, community connection, and independence across the county. From 1st April 2026, ICE Creates will deliver the Wellbeing and Independence element of this contract, working alongside Shropshire Council and NHS Shropshire, Telford and Wrekin ICB to make prevention practical, […]
h,,mh From 1 April 2026, the NHS RSV vaccination programme is expanding to include everyone aged 80 and over, and all residents in care homes for older adults. This builds on the existing offer to those turning 75. Why we think this change is important Through our […]
It’s all about how to talk about vaccines: tone matters as much as facts. A paternalisticstyle — “I’m the expert; you should do as I say” can shut parents down, harden hesitancy, and fray trust. A maternalistic approach reframes the encounter: nurturing, collaborative, and centred on agency. It’s still evidence‑based, but the emphasis is on doing with, not […]
Physical nicotine dependence and psychological triggers can feel like one problem when you try to quit smoking or vaping. However, they are not the same. Nicotine dependence has two parts: a physical need for nicotine and a psychological or emotional response to situations, habits, and feelings. Once you understand the difference, you can choose the […]
A New Year, A New Opportunity for Prevention A new year brings a fresh opportunity to reset how we think about prevention. After years of fluctuating vaccine confidence, misinformation and post-pandemic fatigue, communities across the UK are ready for a more human, grounded approach to public health. This is where behavioural insight becomes essential. Why […]
