Insight, innovations, theory and news with a healthy does of creativity and playfulness
h,,mh From 1 April 2026, the NHS RSV vaccination programme is expanding to include everyone aged 80 and over, and all residents in care homes for older adults. This builds on the existing offer to those turning 75. Why we think this change is important Through our […]
It’s all about how to talk about vaccines: tone matters as much as facts. A paternalisticstyle — “I’m the expert; you should do as I say” can shut parents down, harden hesitancy, and fray trust. A maternalistic approach reframes the encounter: nurturing, collaborative, and centred on agency. It’s still evidence‑based, but the emphasis is on doing with, not […]
A New Year, A New Opportunity for Prevention A new year brings a fresh opportunity to reset how we think about prevention. After years of fluctuating vaccine confidence, misinformation and post-pandemic fatigue, communities across the UK are ready for a more human, grounded approach to public health. This is where behavioural insight becomes essential. Why […]
Childhood vaccinations are one of the greatest achievements in public health, yet uptake is falling. Measles, mumps, rubella and varicella are diseases that should be preventable, but cases are beginning to rise again. Behind every drop in coverage lies a story of hesitation, misinformation or missed opportunity. The challenge is clear, but the solution is […]
New NHS data shows flu hospital admissions have increased by more than 50 per cent compared with this time last year. This early rise signals a difficult season for health systems already balancing pressure on beds, staff and urgent care. It also highlights what we see each winter. Flu vaccine uptake depends on more than […]
