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Insight, innovations, theory and news with a healthy does of creativity and playfulness

Liv Life Liverpool healthy weight support powered by ICE’s behavioural insight

Liv Life Liverpool healthy weight support helps families, young people, adults and pregnant women build confidence with food, cooking and physical activity. ICE strengthens the service with behavioural insight, skilled coaching and practical tools that help people create healthy routines that last. Why Liv Life Liverpool healthy weight support works Healthy change needs more than […]

Stop Smoking Dorset: person-centred digital help to quit smoking

Stop Smoking Dorset support gives residents flexible digital help to quit smoking. ICE strengthens this service with behavioural insight, person-centred coaching and simple online tools that make change easier. Together, we help people quit in a way that fits their life. Why Stop Smoking Dorset support works Digital support works best when it is personal, […]

Stop for Life Sandwell support: how ICE helps people quit smoking for good

Stop for Life Sandwell smoking support gives residents practical, tailored help to quit smoking. ICE strengthens this service with behavioural insight, person-centred coaching and proven behaviour change techniques. Together, we help people feel confident, supported and ready to quit for good. Why Stop for Life Sandwell support works Quit attempts succeed when support feels personal, […]

Musk’s 5 Steps to Cut Internal Bureaucracy at Tesla and SpaceX, you may say it’s his Algorithm…

I’ve been reading Walter Isaacson’s biography of Elon Musk. It’s an interesting read, there are things not to like about Musk’s management approach for sure. There are, however, also some things we can all learn from his ways of work. For example, I like Musk’s algorithm reduces bureaucracy. I’m inspired by what Isaacson describes as Musk’s “algorithm”—his way of tirelessly busting internal bureaucracy […]

Truly Integrated Healthy Lifestyle Services: Evidence, Outcomes and System-Level Impact

Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]

Why People Resist Black Friday: A Behavioural Science Perspective

Black Friday is one of the clearest annual examples of behavioural design in action. Scarcity, urgency, social proof and reward cues all combine to create a powerful surge of buying. Yet every year, many people actively avoid it. Some opt out quietly. Some push back loudly. Others reinvent the day entirely. So why does this […]

Too Much Choice, Not Enough Support…

Every day this month, the news has highlighted the same story: the NHS is under intense pressure. Ambulances are waiting outside hospitals, beds are full and fewer are available than in previous years. Many patients cannot be discharged because there is nowhere for them to go. At the same time, services face serious recruitment and […]

Graphic Scribing for Community Engagement

As part of Carers Week 2022, ICE partnered with Cheshire East Carers Hub to create a powerful graphic scribe video that celebrated carers of all ages. While the week shines a light on those who care, this project went further by sharing real stories through graphic scribing for community engagement. As a result, it gave […]

HR’s Role in Managing Workplace Stress

In today’s fast-paced and ever-changing work environment, stress has become a common yet often overlooked challenge. Although a manageable level of pressure can help drive performance, prolonged or excessive stress can harm employee wellbeing and, consequently, reduce organisational productivity. This is why the HR role in managing workplace stress has never been more important. As […]

Natural Leaders Leadership Training with Sheepdogs

The Natural Leaders sheepdog leadership training approach shows that the similarities between training a new sheepdog and developing emerging leaders are impossible to ignore. When we recently welcomed Daisy, a young bearded collie pup, her learning journey offered powerful lessons about how raw potential becomes real leadership. This is exactly why Natural Leaders sheepdog leadership […]

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Natural Leaders Leadership Training with Sheepdogs
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