The Natural Leaders sheepdog leadership training approach shows that the similarities between training a new sheepdog and developing emerging leaders are impossible to ignore. When we recently welcomed Daisy, a young bearded collie pup, her learning journey offered powerful lessons about how raw potential becomes real leadership. This is exactly why Natural Leaders sheepdog leadership […]

The decision to ban single-use vapes is an important moment in supporting young people to stop vaping, but it also brings new challenges that we need to approach with clarity and care. While the ban sends a powerful message about the original purpose of vapes as smoking cessation tools, it doesn’t automatically reduce risk for […]

At ICE, we design integrated healthy lifestyle services that work for real people in the real world. Because health improvement only creates lasting change when it fits people’s lives, we bring every pathway together in one person-centred, supportive offer that builds confidence, strengthens motivation and improves outcomes. Our approach is rooted in behavioural insight, co-creation […]

Applied behavioural science in healthcare is essential for understanding why people make the decisions they do — and how organisations can design services and interventions that truly work in the real world. At ICE, we bring together behavioural science, research and co-creation to help systems turn insight into meaningful, measurable action. Why Applied Behavioural Science […]

Teamwork and leadership clarity can transform how teams act, support each other and take responsibility. Last week’s European Athletics Championships offered a striking example of this in action, when Jolien Boumkwo stepped into a race she hadn’t run for more than a decade, not for personal gain, but for her team. “I’m really happy that […]

Creative marketing communications and engagement are at their most powerful when they don’t just inform people, they move them. At ICE, we bring together creativity, behavioural insight and human storytelling to design campaigns that connect, engage and inspire meaningful action. Our work helps organisations build trust, shift behaviour, and ensure messages truly matter. Where Insight […]