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Insight, innovations, theory and news with a healthy does of creativity and playfulness

How ICE’s Smoking Cessation Work Helps People Quit for Good

Helping someone stop smoking requires more than advice. It demands an understanding of motivation, habit formation and the barriers people face in daily life. ICE’s approach brings together behavioural science, lived experience, and integrated lifestyle support to create conditions where people feel understood, supported and confident. People benefit from: Evidence-based interventions built on COM-B A […]

Truly Integrated Healthy Lifestyle Services: Evidence, Outcomes and System-Level Impact

Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]

Co-Active Leadership at St George’s: Stories of Change, Courage and Culture Shift

     Co-active leadership is reshaping how people see themselves, their teams, and the systems they work within, and nowhere is this more evident than at St George’s. The programme’s impact becomes clear the moment you hear Steven’s story. His reflection stopped the room: “This programme helped me see myself differently as a leader, more reflective, […]

Why Health System Innovation Needs Creativity, Not More Scale-Up

Health system innovation has become an urgent priority for England, and the NHS Long Term Plan, paired with the new £85 million Innovate UK competition, makes one thing clear: we cannot solve today’s pressures with yesterday’s thinking. Rising demand, workforce shortages, and widening inequalities are pushing the system to its breaking point. This moment requires […]

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Why Health System Innovation Needs Creativity, Not More Scale-Up
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