Insight, innovations, theory and news with a healthy does of creativity and playfulness
Explore general updates from ICE Creates, including mixed insights, news, stories and updates across our work in health, wellbeing and behaviour change.
Childhood vaccinations are one of the greatest achievements in public health, yet uptake is falling. Measles, mumps, rubella and varicella are diseases that should be preventable, but cases are beginning to rise again. Behind every drop in coverage lies a story of hesitation, misinformation or missed opportunity. The challenge is clear, but the solution is […]
For years, we’ve built services around everyday behaviours because they’re what actually move outcomes. Now the conversation is catching up, and that’s brilliant news for people, places and systems. Why these lands for our work at ICE? It validates the way we work. We’ve always designed for one trusted relationship that supports multiple […]
Stop for Life Devon smoking support gives residents tailored, local help to quit smoking. ICE strengthens this service with behavioural insight, skilled coaching and person-centred design. Together, we help people move from intention to action and build confidence in their quit journey. Why Stop for Life Devon smoking support works People quit smoking when support […]
Healthy Lifestyles Coventry support gives residents simple, tailored ways to improve their health, and ICE powers this with behavioural insight and person-centred coaching. By combining local knowledge with proven behaviour change methods, the service helps people take confident steps towards healthier habits. Why Healthy Lifestyles Coventry support makes a difference Healthy change happens when support […]
Helping someone stop smoking requires more than advice. It demands an understanding of motivation, habit formation and the barriers people face in daily life. ICE’s approach brings together behavioural science, lived experience, and integrated lifestyle support to create conditions where people feel understood, supported and confident. People benefit from: Evidence-based interventions built on COM-B A […]
Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]
Co-active leadership is reshaping how people see themselves, their teams, and the systems they work within, and nowhere is this more evident than at St George’s. The programme’s impact becomes clear the moment you hear Steven’s story. His reflection stopped the room: “This programme helped me see myself differently as a leader, more reflective, […]
Health system innovation has become an urgent priority for England, and the NHS Long Term Plan, paired with the new £85 million Innovate UK competition, makes one thing clear: we cannot solve today’s pressures with yesterday’s thinking. Rising demand, workforce shortages, and widening inequalities are pushing the system to its breaking point. This moment requires […]
