Insight, innovations, theory and news with a healthy does of creativity and playfulness
Explore general updates from ICE Creates, including mixed insights, news, stories and updates across our work in health, wellbeing and behaviour change.
The 2026/27 NHS Public Health Functions Agreement, published on 30th March, signals one of the most significant changes to public health in years. The headline? Most Section 7A public health functions are intended to be delegated to ICBs from April 2027, subject to legislation. That means immunisation, screening and related services, currently held nationally, […]
Twenty-six years ago, ICE Creates was built on a simple belief: that the right story, told the right way, can shift behaviour and change lives. We didn’t have a framework for that. We had conviction. B Corp certification is what happens when conviction meets accountability. The eighteen months it took to achieve certification weren’t a […]
We’ve just delivered a game-changing evaluation for the General Medical Council (GMC), and it’s already set to transform the way these reports drive change in healthcare. This isn’t just a research exercise; it’s a movement to ensure the GMC’s State of Medical Education and Practice reports don’t just sit on shelves, they ignite action. Igniting […]
Physical nicotine dependence and psychological triggers can feel like one problem when you try to quit smoking or vaping. However, they are not the same. Nicotine dependence has two parts: a physical need for nicotine and a psychological or emotional response to situations, habits, and feelings. Once you understand the difference, you can choose the […]
A New Year, A New Opportunity for Prevention A new year brings a fresh opportunity to reset how we think about prevention. After years of fluctuating vaccine confidence, misinformation and post-pandemic fatigue, communities across the UK are ready for a more human, grounded approach to public health. This is where behavioural insight becomes essential. Why […]
Vaping to quit smoking safely is not one-size-fits-all, but it can be a temporary tool that helps some people stop smoking. We offer vape devices alongside other quit aids because different people need different routes into support. Our priorities are safety, informed choice, and long-term freedom from nicotine. If you want a clear overview of […]
Childhood vaccinations are one of the greatest achievements in public health, yet uptake is falling. Measles, mumps, rubella and varicella are diseases that should be preventable, but cases are beginning to rise again. Behind every drop in coverage lies a story of hesitation, misinformation or missed opportunity. The challenge is clear, but the solution is […]
For years, we’ve built services around everyday behaviours because they’re what actually move outcomes. Now the conversation is catching up, and that’s brilliant news for people, places and systems. Why these lands for our work at ICE? It validates the way we work. We’ve always designed for one trusted relationship that supports multiple […]
Stop for Life Devon smoking support gives residents tailored, local help to quit smoking. ICE strengthens this service with behavioural insight, skilled coaching and person-centred design. Together, we help people move from intention to action and build confidence in their quit journey. Why Stop for Life Devon smoking support works People quit smoking when support […]
Healthy Lifestyles Coventry support gives residents simple, tailored ways to improve their health, and ICE powers this with behavioural insight and person-centred coaching. By combining local knowledge with proven behaviour change methods, the service helps people take confident steps towards healthier habits. Why Healthy Lifestyles Coventry support makes a difference Healthy change happens when support […]
