Insight, innovations, theory and news with a healthy does of creativity and playfulness
Explore our work across health, wellbeing and behaviour change.
See how we partner with organisations, communities and systems to deliver measurable impact and meaningful change.
It’s all about how to talk about vaccines: tone matters as much as facts. A paternalisticstyle — “I’m the expert; you should do as I say” can shut parents down, harden hesitancy, and fray trust. A maternalistic approach reframes the encounter: nurturing, collaborative, and centred on agency. It’s still evidence‑based, but the emphasis is on doing with, not […]
Graphic scribing at ICE is more than illustration, it’s a powerful way to make ideas visible, amplify lived experience and strengthen real human connection. With ICE graphic scribing, organisations can turn conversations, workshops and community insight into meaningful visuals that people remember, share and act upon. The Power of Visual Storytelling People process images faster […]
Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]
The urgent care behaviour change campaign Advice ASAP was co-created by ICE and NHS Gloucestershire CCG to reduce inappropriate A&E attendances. By combining behavioural insight, strategic communications and integrated marketing, the work delivered rapid impact, national recognition and meaningful savings reinvested into frontline care. A&E under major pressure On 5 January 2015, Gloucestershire’s emergency departments […]
At ICE, we believe that culture and leadership development must work hand in hand if organisations want to create meaningful, lasting transformation. Leadership isn’t about hierarchy — it’s about alignment, authenticity and action. True culture change begins with leaders who understand their impact and model the behaviours they want to see. We work with […]
The Wirral vaccination uptake campaign in winter 2021/22 aimed to increase COVID-19 and influenza vaccination among key local populations. Running for eight weeks from 26 November to 12 January, the campaign focused on people aged 50–65, pregnant women and those living with long-term health conditions — groups most at risk of serious illness and hospitalisation. […]
