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Insight, innovations, theory and news with a healthy does of creativity and playfulness

Graphic Scribing: Turning Real Stories Into Visual Impact

Graphic scribing at ICE is more than illustration, it’s a powerful way to make ideas visible, amplify lived experience and strengthen real human connection. With ICE graphic scribing, organisations can turn conversations, workshops and community insight into meaningful visuals that people remember, share and act upon. The Power of Visual Storytelling People process images faster […]

Liv Life Liverpool healthy weight support powered by ICE’s behavioural insight

Liv Life Liverpool healthy weight support helps families, young people, adults and pregnant women build confidence with food, cooking and physical activity. ICE strengthens the service with behavioural insight, skilled coaching and practical tools that help people create healthy routines that last. Why Liv Life Liverpool healthy weight support works Healthy change needs more than […]

Stop Smoking Dorset: person-centred digital help to quit smoking

Stop Smoking Dorset support gives residents flexible digital help to quit smoking. ICE strengthens this service with behavioural insight, person-centred coaching and simple online tools that make change easier. Together, we help people quit in a way that fits their life. Why Stop Smoking Dorset support works Digital support works best when it is personal, […]

Stop for Life Sandwell support: how ICE helps people quit smoking for good

Stop for Life Sandwell smoking support gives residents practical, tailored help to quit smoking. ICE strengthens this service with behavioural insight, person-centred coaching and proven behaviour change techniques. Together, we help people feel confident, supported and ready to quit for good. Why Stop for Life Sandwell support works Quit attempts succeed when support feels personal, […]

Stop for Life Devon: how ICE helps people quit smoking for good

Stop for Life Devon smoking support gives residents tailored, local help to quit smoking. ICE strengthens this service with behavioural insight, skilled coaching and person-centred design. Together, we help people move from intention to action and build confidence in their quit journey. Why Stop for Life Devon smoking support works People quit smoking when support […]

Healthy Lifestyles Coventry support: insight, access and person centred care

Healthy Lifestyles Coventry support gives residents simple, tailored ways to improve their health, and ICE powers this with behavioural insight and person-centred coaching. By combining local knowledge with proven behaviour change methods, the service helps people take confident steps towards healthier habits. Why Healthy Lifestyles Coventry support makes a difference Healthy change happens when support […]

Musk’s 5 Steps to Cut Internal Bureaucracy at Tesla and SpaceX, you may say it’s his Algorithm…

I’ve been reading Walter Isaacson’s biography of Elon Musk. It’s an interesting read, there are things not to like about Musk’s management approach for sure. There are, however, also some things we can all learn from his ways of work. For example, I like Musk’s algorithm reduces bureaucracy. I’m inspired by what Isaacson describes as Musk’s “algorithm”—his way of tirelessly busting internal bureaucracy […]

Improving Flu Vaccine Uptake with Behavioural Insight

New NHS data shows flu hospital admissions have increased by more than 50 per cent compared with this time last year. This early rise signals a difficult season for health systems already balancing pressure on beds, staff and urgent care. It also highlights what we see each winter. Flu vaccine uptake depends on more than […]

How ICE’s Smoking Cessation Work Helps People Quit for Good

Helping someone stop smoking requires more than advice. It demands an understanding of motivation, habit formation and the barriers people face in daily life. ICE’s approach brings together behavioural science, lived experience, and integrated lifestyle support to create conditions where people feel understood, supported and confident. People benefit from: Evidence-based interventions built on COM-B A […]

Truly Integrated Healthy Lifestyle Services: Evidence, Outcomes and System-Level Impact

Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]

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Truly Integrated Healthy Lifestyle Services: Evidence, Outcomes and System-Level Impact
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