Insight, innovations, theory and news with a healthy does of creativity and playfulness
Stay up to date with news updates from ICE Creates, including new projects, service developments and organisational insights across health, wellbeing and behaviour change.
The Preventative Services Contract for Adults in Shropshire marks an important step forward in strengthening early help, community connection, and independence across the county. From 1st April 2026, ICE Creates will deliver the Wellbeing and Independence element of this contract, working alongside Shropshire Council and NHS Shropshire, Telford and Wrekin ICB to make prevention practical, […]
h,,mh From 1 April 2026, the NHS RSV vaccination programme is expanding to include everyone aged 80 and over, and all residents in care homes for older adults. This builds on the existing offer to those turning 75. Why we think this change is important Through our […]
It’s all about how to talk about vaccines: tone matters as much as facts. A paternalisticstyle — “I’m the expert; you should do as I say” can shut parents down, harden hesitancy, and fray trust. A maternalistic approach reframes the encounter: nurturing, collaborative, and centred on agency. It’s still evidence‑based, but the emphasis is on doing with, not […]
For years, we’ve built services around everyday behaviours because they’re what actually move outcomes. Now the conversation is catching up, and that’s brilliant news for people, places and systems. Why these lands for our work at ICE? It validates the way we work. We’ve always designed for one trusted relationship that supports multiple […]
Elective cancellations during a flu surge are accelerating as hospitals pause planned procedures in response to sharply rising flu admissions. NHS England’s winter data showed an average of 2,660 patients per day in hospital with flu last week, 55% higher than the week before and the highest for early December, driving difficult capacity choices across […]
New NHS data shows flu hospital admissions have increased by more than 50 per cent compared with this time last year. This early rise signals a difficult season for health systems already balancing pressure on beds, staff and urgent care. It also highlights what we see each winter. Flu vaccine uptake depends on more than […]
Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]
Introducing our new stop smoking app! StopForLife app brings together evidence-based tools, behavioural insights and digital convenience to support you in quitting smoking once and for all. Why a quit smoking app matters Smoking remains one of the UK’s leading preventable causes of illness and premature death. Traditional services are vital, but many people need […]
The impact of ICE human-centred design has been evident since our earliest days. In 2023 alone, we directly supported more than 100,000 people and influenced over one million lives through partnerships rooted in empathy, behavioural insight and collaborative design. From the beginning, our mission has been to ignite power and purpose—to unlock possibility for individuals, […]
