Insight, innovations, theory and news with a healthy does of creativity and playfulness
Stay up to date with news updates from ICE Creates, including new projects, service developments and organisational insights across health, wellbeing and behaviour change.
For years, we’ve built services around everyday behaviours because they’re what actually move outcomes. Now the conversation is catching up, and that’s brilliant news for people, places and systems. Why these lands for our work at ICE? It validates the way we work. We’ve always designed for one trusted relationship that supports multiple […]
Elective cancellations during a flu surge are accelerating as hospitals pause planned procedures in response to sharply rising flu admissions. NHS England’s winter data showed an average of 2,660 patients per day in hospital with flu last week, 55% higher than the week before and the highest for early December, driving difficult capacity choices across […]
New NHS data shows flu hospital admissions have increased by more than 50 per cent compared with this time last year. This early rise signals a difficult season for health systems already balancing pressure on beds, staff and urgent care. It also highlights what we see each winter. Flu vaccine uptake depends on more than […]
Truly Integrated Healthy Lifestyle Services are becoming essential as systems look for better ways to improve population health. This article explores how a four-year longitudinal study demonstrates the powerful impact of a single-coach, multi-pathway model, offering clear evidence for commissioners, public health leaders and integrated care systems. The findings come directly from the white paper […]
Introducing our new stop smoking app! StopForLife app brings together evidence-based tools, behavioural insights and digital convenience to support you in quitting smoking once and for all. Why a quit smoking app matters Smoking remains one of the UK’s leading preventable causes of illness and premature death. Traditional services are vital, but many people need […]
The impact of ICE human-centred design has been evident since our earliest days. In 2023 alone, we directly supported more than 100,000 people and influenced over one million lives through partnerships rooted in empathy, behavioural insight and collaborative design. From the beginning, our mission has been to ignite power and purpose—to unlock possibility for individuals, […]
