Insight, innovations, theory and news with a healthy does of creativity and playfulness
Trust in autonomous vehicles UK is not simply a technical issue. It is a psychological and governance challenge that will shape public adoption. A silent vehicle pulls up. No driver, eye contact and no reassuring nod in the mirror. Just sensors, code and an algorithm making thousands of decisions per second. This is no longer […]
The Preventative Services Contract for Adults in Shropshire marks an important step forward in strengthening early help, community connection, and independence across the county. From 1st April 2026, ICE Creates will deliver the Wellbeing and Independence element of this contract, working alongside Shropshire Council and NHS Shropshire, Telford and Wrekin ICB to make prevention practical, […]
h,,mh From 1 April 2026, the NHS RSV vaccination programme is expanding to include everyone aged 80 and over, and all residents in care homes for older adults. This builds on the existing offer to those turning 75. Why we think this change is important Through our […]
It’s all about how to talk about vaccines: tone matters as much as facts. A paternalisticstyle — “I’m the expert; you should do as I say” can shut parents down, harden hesitancy, and fray trust. A maternalistic approach reframes the encounter: nurturing, collaborative, and centred on agency. It’s still evidence‑based, but the emphasis is on doing with, not […]
Physical nicotine dependence and psychological triggers can feel like one problem when you try to quit smoking or vaping. However, they are not the same. Nicotine dependence has two parts: a physical need for nicotine and a psychological or emotional response to situations, habits, and feelings. Once you understand the difference, you can choose the […]
A New Year, A New Opportunity for Prevention A new year brings a fresh opportunity to reset how we think about prevention. After years of fluctuating vaccine confidence, misinformation and post-pandemic fatigue, communities across the UK are ready for a more human, grounded approach to public health. This is where behavioural insight becomes essential. Why […]
Vaping to quit smoking safely is not one-size-fits-all, but it can be a temporary tool that helps some people stop smoking. We offer vape devices alongside other quit aids because different people need different routes into support. Our priorities are safety, informed choice, and long-term freedom from nicotine. If you want a clear overview of […]
Childhood vaccinations are one of the greatest achievements in public health, yet uptake is falling. Measles, mumps, rubella and varicella are diseases that should be preventable, but cases are beginning to rise again. Behind every drop in coverage lies a story of hesitation, misinformation or missed opportunity. The challenge is clear, but the solution is […]
For years, we’ve built services around everyday behaviours because they’re what actually move outcomes. Now the conversation is catching up, and that’s brilliant news for people, places and systems. Why these lands for our work at ICE? It validates the way we work. We’ve always designed for one trusted relationship that supports multiple […]
Elective cancellations during a flu surge are accelerating as hospitals pause planned procedures in response to sharply rising flu admissions. NHS England’s winter data showed an average of 2,660 patients per day in hospital with flu last week, 55% higher than the week before and the highest for early December, driving difficult capacity choices across […]
