How can we help?

Together We
Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

Together We Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

We’d love to connect with you.

Case Studies

Share via:

Retaining existing & attracting new charitable child sponsors programme

 

180%

Increase in desire to engage

Challenge

retaining existing and attracting new charitable sponsors for Compassion UK's sponsor a child programme

Approach


ICE’s team of behavioural experts worked with Compassion UK’s staff, leaders and volunteers to understand their supporters, what drives and motivates them to sponsor a child through Compassion UK and, importantly, their thought processes and behaviours during the course of the sponsorship journey. Understanding these behaviours and motivators is the essential starting point for Compassion UK’s future growth strategy to gain more investors and supporters and retain existing sponsors and volunteers for longer.

 

 

Solution

Harnessing the energy, passion and creativity of the highly dedicated Compassion UK team, we used behavioural insight techniques designed to dig deep into the subconscious and truly understand what motivates people to act – or to change their behaviours. We developed and ran tailor-made focus groups at which staff and volunteers were encouraged to ‘walk in the shoes’ of their supporters through  a series of hands-on activities and challenges.

 

Outcomes

500+
community members engaged with

5
Workshop session completed

180%

Increase in desire to engage

 

“The ICE team led an excellent one day workshop. The cross functional team were so engaged with the session and enthralled by Ian’s visual scribing that they didn’t want to stop for lunch!  A particularly powerful activity that continues to bear fruit was a reflective piece considering shared process from other participants’ perspectives: “What is it like ‘in their shoes’?”  On the day, we gained significant insights and further reflection continues to bring more benefit. The whole day was excellent.”

Louise Bland,

Head of Innovation and Delivery, Compassion UK,

Sponsor Retention and Acquisition

Full case study Request

We would love to send you our full case study. For this to happen, we just need a few details from you...

Request the Full Case Study Next case Gateway Sign SQ Bad Nashers Cover Previous case

This website uses cookies

To make your experience the best it can be, we use cookies and similar technologies on our site. We need your permission to allow these technologies, which will maximise browsing experience.
For more information and a detailed list of all our cookies, read our cookie policy.

Cookie Preferences:

  • Necessary cookies ?
    • Opt-in/out preference
  • Analytics cookies ?
  • Advertising cookies ?

Once you alter your cookie preferences, you may need to refresh your browser for some changes to take effect.

Accept all Deny all