We use our people shaped approach to gain insight into behaviours, co-create solutions and engage audiences to change their behaviour.
We deliver robust and ethical research that can be used to understand and change behaviour.
We place the target audiences of solutions at the heart of the creative process, delivering insight groups, interviews and ethnography across the UK - we take the research out to people in communities and organisations to explore and build with them live in their environment.
Non-leading clean questions
We use non-leading clean questions to fully understand behaviour and increase the authenticity and rigour of qualitative research by eliciting naturally occurring metaphors and insight without influencing people's repsonses. Designed to bypass the rational thought process, our techniques work with the rational and irrational, conscious and subconscious beliefs and emotions that influence behaviour and decision making.
Why we behave the way we do?
We use similar techniques in our co-creation groups to test and refine ideas, working with our target audiences and partners to create behavioural solutions, interventions and recommendations that work.
In summary, our tried and tested insights go beyond what behaviours individuals engage in, and how they engage in them, to continually explore why we behave the way we do.