How can we help?

Together We
Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

Together We Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

We’d love to connect with you.

Qualitative Research

We use our people shaped approach to gain insight into behaviours, co-create solutions and engage audiences to change their behaviour. 


We deliver robust and ethical research that can be used to understand and change behaviour.

We place the target audiences of solutions at the heart of the creative process, delivering insight groups, interviews and ethnography across the UK - we take the research out to people in communities, organisations or we deliver virtually to explore and build with them live in their environment.

Be Plas
Arden & Gem
Britains Energy Coast
Rolls Royce
The Body Shop
University of Manchester
Torbay Pharmaceuticals
Tatton Park
Community Gateway
British Psychological Society
Compassion UK
Department of Health
Great Western Railways
Lake District National Parks
General Medical Council
Merseyside Fire & Rescue Service
Boehringer Inglehiem
Manchester University Hospitals Trust
Nursing and Midwifery Council
NHS England
Healthy Schools
Merseyside Police
University of Durham
Sport England
NHS Collaborate
Wirral MBC
Faculty of medical leadership
North West Ambulance Service
Coventry City Council
Liverpool City Council
Homerton NHS
Home Group
Kirklees Council
NHS Blood & Transplant
Riverside housing
NHS Gloucesetershire
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Non-leading clean questions

We use non-leading clean questions to fully understand behaviour and increase the authenticity and rigour of qualitative research by eliciting naturally occurring metaphors and insight without influencing people's repsonses. Designed to bypass the rational thought process, our techniques work with the rational and irrational, conscious and subconscious beliefs and emotions that influence behaviour and decision making.

Why we behave the way we do?

We use similar techniques in our co-creation groups to test and refine ideas, working with our target audiences and partners to create behavioural solutions, interventions and recommendations that work. 

In summary, our tried and tested insights go beyond what behaviours individuals engage in, and how they engage in them, to continually explore why we behave the way we do

Pexels Photo 351495

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