How can we help?

Together We
Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

Together We Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

We’d love to connect with you.

Applied Behavioural Insights

We generate behavioural insights in order to inform decisions and deliver positive change for organisations, communities and individuals.

We make applied behavioural insights easy for you to utilise to influence policy, strategic planning and decisions. At ICE, we recognise that human behaviour is not rational and apply principles, like Nudges and social norms, to influence people to engage in more desirable behaviours. 

We are experts at analysing the rich data we collect to enable you to translate insights into action. 

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Be Plas
Arden & Gem
a2dominion
Aqualogic
AstraZenica
BHR - NHS
Britains Energy Coast
Rolls Royce
The Body Shop
University of Manchester
Torbay Pharmaceuticals
Tatton Park
Rimmel
OFWAT
Community Gateway
British Psychological Society
Compassion UK
Department of Health
Great Western Railways
Lake District National Parks
General Medical Council
Merseyside Fire & Rescue Service
Boehringer Inglehiem
Eli-Lilly
Manchester University Hospitals Trust
Nursing and Midwifery Council
NHS England
Olympus
Orbit
Healthy Schools
Hive
Merseyside Police
University of Durham
Sport England
NHS Collaborate
Wirral MBC
SQUIBB
Faculty of medical leadership
North West Ambulance Service
Coventry City Council
Livability
Liverpool City Council
Merseytravel
Homerton NHS
Uclan
rada
Home Group
Kirklees Council
NHS Blood & Transplant
Riverside housing
NHS Gloucesetershire
Stoke-on-Trent
GCC
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Applied behavioural Insights

We use our knowledge of behavioural economics to understand the mental short cuts or 'rules of thumb' that influence behaviour and decision-making. At ICE we recognise that human behaviour is not rational. We use our knowledge of behavioural psychology to help you influence people to engage in more desirable behaviours. 

“It would be easy to give the public information and hope they change behaviour, but we know that doesn’t work. Otherwise none of us would be obese, none of us would smoke and none of us would drive like lunatics”

-Iain Potter

Insights are delivered to meet your needs

“A true indication of research quality is, essentially, how ‘dog-eared’ and often tattered the research report is”

- Dr. Tirhekar Sushma Shirish

Insight reports do not sit on shelves untouched, rather insights are delivered to meet your needs, from publishable standard reports to user-friendly presentations.

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