We generate behavioural insights in order to inform decisions and deliver positive change for organisations, communities and individuals.
We make applied behavioural insights easy for you to utilise to influence policy, strategic planning and decisions. At ICE, we recognise that human behaviour is not rational and apply principles, like Nudges and social norms, to influence people to engage in more desirable behaviours.
We are experts at analysing the rich data we collect to enable you to translate insights into action.
Applied behavioural Insights
We use our knowledge of behavioural economics to understand the mental short cuts or 'rules of thumb' that influence behaviour and decision-making. At ICE we recognise that human behaviour is not rational. We use our knowledge of behavioural psychology to help you influence people to engage in more desirable behaviours.
“It would be easy to give the public information and hope they change behaviour, but we know that doesn’t work. Otherwise none of us would be obese, none of us would smoke and none of us would drive like lunatics”
Insights are delivered to meet your needs
“A true indication of research quality is, essentially, how ‘dog-eared’ and often tattered the research report is”
- Dr. Tirhekar Sushma Shirish
Insight reports do not sit on shelves untouched, rather insights are delivered to meet your needs, from publishable standard reports to user-friendly presentations.