We have successfully built the right environment for social movements to flourish.
A social movement is a type of group action. There is no single consensus definition of a social movement.
They are large, sometimes informal, groupings of individuals or organisations which focus on specific political or social issues.
You cannot control a social movement but they can change the world.
Epidemiology & social movements
3 powerful truths...
The law of the few
The stickiness factor refers to a unique quality that compels the phenomenon to “stick” in the minds of the work force and public and influence their future behaviour.
The power of context has two parts:
First you need a few small but influential changes in the experience / environment to be consistent and they must really matter to the people you want to influence.
Second, groups of less than 150 members usually display a level of intimacy, interdependency and efficiency, don’t lose this as you scale.