Our expert Insight team undertake research to provide the basis of how best to communicate to your audience and establish the best possible channels to reach them.
We evaluate the success of behaviour change interventions in being able to engage audiences and change behaviour.
Effective evaluation is critical to understand the impact of our work and requires measurable data and SMART (specific, measurable, attainable, relevant and time-based) objectives.
We set specific goals right from the start
Using our people shaped approach, we set specific goals right from the start. We work with our partners to be clear on what we are trying to achieve and why, making it possible to establish appropriate baselines for observed trends, patterns or behaviour.
“It isn’t just a pat on the back. Measurement is about marking, but evaluation is about improving.”
We evaluate impact and measure the success of a behavioural interventions that becomes insight for future decisions.