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GraphicMotionScribe animation showing how you can be part of making life better
for people with a role in local government
"it brought a tear to the eye and the music was just fitting! What a brilliant job you and your team have done!"
ICE were commissioned by West Midlands Employers during the Covid-19 pandemic to develop an engaging animation profiling the everyday heroes that combine to provide local government services in the West Midlands
The brief from WME was based on responding to local government and public sector needs and providing support in a variety of ways. The team had a new campaign and website based on public sector heroes and wanted to feature a live animation of all the roles and professions in local government with a superhero lens over the top.
Using the clients brief we developed a timeline for delivery based on initial storyboarding to create concepts for each hero and final packaging for delivery.
We worked closely with the client to firstly understand their objectives and then to gain insight into the diversity and range of roles performed by public sector employees and the impact these roles have on the community, from leisure to business events to childcare and health care.
We developed a creative concept that build the story from the West Midland landscape, slowly introducing each role as a superhero with their specific impact in the hero's shadow, which eventually built to a complete picture featuring six heroes covering People, Places, Culture, Children, Corporate and Community
“This is brilliant thank you so much to you and the team for the great work. Your work and commitment to the project in unrivalled.”
“The video was loved by many, one member of the team also mentioned it brought a tear to the eye and the music was just fitting! What a brilliant job you and your team have done! “
Communications & Marketing West Midlands Employers
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