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GraphicMotionScribe animation showing how you can be part of making life better
for people with a role in local government
ICE were commissioned by West Midlands Employers during the Covid-19 pandemic to develop an engaging animation profiling the everyday heroes that combine to provide local government services in the West Midlands
The brief from WME was based on responding to local government and public sector needs and providing support in a variety of ways. The team had a new campaign and website based on public sector heroes and wanted to feature a live animation of all the roles and professions in local government with a superhero lens over the top.
Using the clients brief we developed a timeline for delivery based on initial storyboarding to create concepts for each hero and final packaging for delivery.
We worked closely with the client to firstly understand their objectives and then to gain insight into the diversity and range of roles performed by public sector employees and the impact these roles have on the community, from leisure to business events to childcare and health care.
We developed a creative concept that built the story from the West Midland landscape, slowly introducing each role as a superhero, with their specific impact in the hero’s shadow which eventually built to a complete picture featuring six heroes covering People, Places, Culture, Children, Corporate and Community.
“This is brilliant thank you so much to
you and the team for the great work.
Your work and commitment to the
project in unrivalled.”
“The video was loved by many, one
member of the team also mentioned it
brought a tear to the eye and the music
was just fitting! What a brilliant job
you and your team have done! “
Communications & Marketing
West Midlands Employers
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